About us
We combine innovation, digitalization and sustainability to elevate your digital products and services.
Client-Centricity
Few companies focus on their customers. We put our knowledge at the service of the client, making them the focus of a scalable and reliable innovation process. We achieve a constant workflow by turning ideas into investment-ready business models through a methodology that delivers results.
tangible innovation
We help individuals, teams, and organizations maximize the success of their products or services by mastering the art of opportunity identification and idea generation, giving them the right balance to drive measurable real growth.
+12 M€
GENERATED IN CLIENTS
CREATE · MEASURE · LEARN
+ 80
PROFESSIONALS
WHAT THEY THINK OF US
“ICARUS has helped us enhance our online business, simplifying processes and connecting people from different departments.” The design foundation helped us maintain a consistent experience across applications, making them easier to use. All of this added a lot of value to the company during our transformation process.”
we have flown with…
UNIQUE METHOD
+ 20
LAUNCHED TEAMS
methodology
Small actions. Great Results.
Discovery and definition
We delve into research to understand the needs, frustrations, and goals of our clients. We use data analysis, interviews, and market studies to identify significant problems and areas of opportunity. This phase ensures that we are solving real problems and prioritizing the aspects that have the greatest impact for users and the business.
Heuristic analysis
Benchmarking
Interviews and surveys
Customer journey
SEO auditories
Design and development
We design, iterate, and validate concepts with low-fidelity prototypes that are then enriched in collaboration with a cross-functional team. Usability testing and constant feedback ensure that we meet user expectations. We develop viable solutions, aligned with the client’s needs, while optimizing costs and reducing the risks of developing unnecessary features.
Information architecture
Prototyping & Wireframing
UX copywriting & content
Custom developments
Brand strategy
Validation and enrichment
We take the design a step further with a graphic design phase that adds high-quality illustrations or animations, providing additional aesthetic value to the product. We conduct final tests and prepare the product for a phased launch, in addition to performing post-launch tracking with advanced analytics to identify continuous improvements.
User testing
Conversion Rate Optimization (CRO)
Tracking and Reporting
Web positioning & SEO
PPC/SEM campaign management
Culture & Values
Innovation in every initiative.
Innovation is the core of our culture. We adapt solutions to your specific needs in any field or sector.
01
Courage, honesty, and commitment.
Results-oriented programs that will allow you to innovate autonomously and produce quality outcomes.
02
Ethics and sustainability
The decisions we make project our values, they must respect people and resonate with the environment.
03
Human centric approach
Honesty, Humility, and Habits. Always focused on people, we know that good relationships create value.
04
They have already trusted us.
Frequently
questions
Haven’t you found an answer?
Contact us
At ICARUS, we offer UX/UI services designed to transform any industry, from healthcare and finance to education and retail. Our experience ranges from dynamic startups to large corporations, tailoring each solution to the unique needs of each sector. We don’t just design interfaces; we create experiences that make a difference and elevate your business to the next level. Discover how we can turn your vision into reality.
Our definition of success involves designing solutions based on the metrics by which clients measure success. We know that this often means achieving faster processes, cost savings, and better communication with stakeholders.
Exceptional value propositions not only offer a benefit; they are also integrated into business models that embrace innovation and are capable of generating value both for the customer and for the organization itself.
We help identify aspects that matter to your users. This is essential for generating opportunities. Addressing new hypotheses and resolving frustrations will lead us to results that your user will value, and you will see significant results in your business metrics.
Our product development approach follows a structured process that starts from the discovery of the problem to implementation and continuous improvement. We identify and prioritise customer needs, validate concepts and prototypes, and work in agile iterations to ensure a solution that is perfectly aligned with the market.
With this methodology, we provide not only functionality but also a striking visual experience.
